We keep seeing financial writers express their "Aha" moments in major publications. Writing under the headline "Buy-and-Hold Stock Strategy Can Be a Big Loser in a Bear Market", Matt Krantz of USA Today says:

"Buy shares of good companies and hang on. That's the way millions of investors have been trained to almost religiously invest for the long haul. Even Warren Buffett likes to say his favorite holding period is forever. But this seemingly common-sense approach, which has worked remarkably well over the decades for patient investors, proved extremely treacherous during the bear market. Investors holding onto some well-known stocks saying "they will come back" often found themselves holding onto stocks with next to no value...

"The market's vicious kicking the life out of stocks has been a brutal wake-up call for investors who long held out faith that holding on is the only way to go."

Read the entire article at

http://www.usatoday.com/money/perfi/stocks/2009-06-28-buy-and-hold-stock-strategy-investing_N.htm